Inspiring Women Leaders, one-stop skillsets, Superpowers, Pandemic killing work hours, Elton John and much more... 









The importance of upskilling and reskilling has become apparent in a recent report published by LinkedIn. Specialised medical professionals, digital content freelancers, professional and personal coaches, are among the pick of the jobs. More significantly however is the demand for digital transformation, e-commerce and digital marketing specialists. We explain in 'The Mind Lab' below how we can consolidate those demands in a one-stop shop service so you don't have to seek solutions from a variety of sources. 

And speaking of skills, down below in 'Diversions' we've found an epic Twitter thread, which details the underlying skills that can help you succeed at anything – from self-awareness to managing your ego to pain tolerance. 

How annoying is it when you forget your password to a subscription or an online shopping account? Are you like some of us and have a variant of one password for all? In 'Shaping Tomorrow' Statista reveals the most popular passwords around the world. We don't think any will surprise you!

For everyone still in some sort of lockdown (hang in there) we found an article by Gear Patrol on the best 20 indoor plants for every kind of person. Because if you can't get to the foliage, the foliage is going to come to you. 

Over and out...




We're happy to announce that our MD Leah is taking part in the KPMG Female Leaders Outlook as one of the key note speakers! This year's breakfast discussion will take place at the Capital Club alongside other industry leaders from Standard Chartered Banking to Emersol Tech to IBM MEA. According to KPMG's outlook report, female leaders in the UAE are embracing COVID-19-related changes, are highly motivated to make a positive impact, and are continuing to focus on the gender and equality agenda. For example:

• Three-quarters (73%) expect their organization to recover from the crisis within two years.

• Nine out of ten (89%) want to lock in sustainability and climate change gains made as a result of the crisis.

• Nearly two-thirds (61%) believe the measures their company has recently taken to fight discrimination and racism are powerful and that progress will not slow after the pandemic.



We'll be sharing our insights and perspectives on related topics during the event which is to take place next week. Watch this space!



EVOKE International




This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design

The One-Stop Shop

Skill Solution


Despite the economic fallout of the pandemic and its impact on human resources around the world, demands for certain jobs in the UAE have seen an uptick...




We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

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EVOKE International
EVOKE International



We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design


When Skills Become Superpowers


From self-awareness to pain tolerance – these underlying skills will help you succeed at anything.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Gear Patrol

The 20 Best Indoor Plants For Every Kind Of Person


Just like pets, plants range from thriving on neglect to constant attention.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

My Yosemite Park

The Living History of Yosemite's Buffalo Soldiers


Yosemite ranger Shelton Johnson brings to life the stories of the Black soldiers who served as the park’s first rangers.

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Guilty pleasure: singing those high notes at the end when alone. Try it...

EVOKE Spotify



Deeds not words. No over promising and under delivering. Actions speaks volumes.

EVOKE International



We're feeling pretty mythical this week. Maybe it's all that fog some of us have been experiencing in Dubai?

EVOKE - The Outlook

Skye, Scotland



Siri, teleport us to Skye in Scotland. No explanations needed.

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Where Art, Science, Social Engineering and Design meet.

The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates

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