We went around the world in 48 hours this past weekend.... JK, obviously!

But seriously, we did see Action Aviation Chairman Hamish Harding, Astronaut Terry Virts and their crew make history by beating the world record for any aircraft flying over the North and South poles in a Qatar Executive Gulfstream G650ER aircraft in their new documentary 'One More Orbit' – more on that exclusive preview below.

Also, we are now members of the Dubai Business Women Council. Here's to being around inspiring and innovative women leading the charge!

As far as talking points go, we always talk about a return on investment in terms of value in, value out – numerically, speaking. But what would happen if we flipped this association and applied it to a company's return on happiness? Would you see a spike in productivity and thus conversion? Read our insights on this theory in our specially curated The Mind Lab section.

On that point, a Harvard Business Review article hits the nail on the head about the kind of work environment we should all be striving for:a growth-culture and not a performance-obsessed one. When you allow your team to grow on a personal and professional level, that gives way to better performance – without it being the driving force.

Warren Buffet's quote further down knows the way to our heart – reputation takes an age to build and a second to demolish. As we say, time and time again, perception is everything. Our comprehensive end-to-end public relations services truly safeguards and prepares you for all the potential hair pin drops, twists and turns.

And finally, we thought we'd whet your appetite with a piece from Afar on what breakfast looks like around the world. Kahvalti, anyone?

ONE MORE ORBIT

How was your last weekend? Ours was pretty near spectacular if we do say so ourselves. We were invited to watch a preview of a documentary called 'One More Orbit'. Sounds intriguing, right? Ok, let's back track a bit.

On July 11 2019, Action Aviation Chairman Hamish Harding, Astronaut Terry Virts and their crew made history by beating the world record for any aircraft flying over the North and South poles in a Qatar Executive Gulfstream G650ER aircraft. The mission’s record flight time was 46 hours, 39 minutes and 38 seconds. In other words, they did all this in under two days!

THE MIND LAB

This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...

SHAPING TOMORROW

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

OUR DIVERSIONS

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

NOW PLAYING

There is not one Odesza song we do not like. Try and convince us otherwise. We'll wait...

TODAY'S QUOTE

We've said it once, twice, thrice and no doubt we've said it while sleeping:perception is everything!

THE OUTLOOK

See you on the slopes, soon? Come on pandemic, let us have our après-ski season back!