As we welcome the new year, we look back on 2024 as a year filled with significant achievements and milestones for Green Destinations! Thanks to the collective effort of our community, we have made substantial strides in promoting sustainable tourism globally.
We opened the year with the selection of a series of wonderful Green Destinations Stories for the 2024 Award Event at ITB Berlin, which was an amazing success. We were also thrilled to extend our reach into the Middle East and North Africa (MENA), welcoming new destinations committed to advancing sustainability. Our Top 100 Stories highlighted exceptional efforts across the globe, showcasing the power of community and innovation in the tourism sector. Achievements in destination and business certifications have been remarkable, reflecting your dedication to maintaining and elevating standards.
One of the year’s highlights was our impactful global event in Chile, where international leaders gathered to advance the conversation on sustainable tourism. Additionally, the growth of our certification clients, notably reaching the 500-mark milestone for the Good Travel Seal, and the foundational commitment by the Good Travel Alliance underscores our vision’s reach and impact. In November, we strengthened our Board of Directors by appointing Jana Apih as Executive Director of GD Foundation, the destination certification pillar of Green Destinations.
Looking ahead to 2025, we are filled with optimism. Plans are in place for the transition of the Green Destinations Foundation Chair in mid-January, ensuring seamless continuity in our leadership. Together, we anticipate reaching new milestones, strengthening our partnerships, and continuing to impact destinations worldwide. We wish all our subscribers a joyful holiday season filled with peace, rest, and celebrations.
Here’s to a prosperous new year! 🌿