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It's been a week and a half! How's yours been? The lead up to September madness has already begun. Are you ready for it?
On our side of things we are still engaged in the ongoing efforts to stablize the unfolding situation in Afghanistan, as we mentioned in our previous newsletter. And on that, we look at who will bear responsibility for the Taliban takeover in 'Shaping Tomorrow'. What are your thoughts on this? A contentious issue, we're sure.
On a lighter note, in 'Diversions' we had a look at what educator and structural engineer Nehemiah Mabry said to Wired about all the different kinds of bridges in the world (cable-stayed, suspension, arch, truss) and which types are used in which situations. If you've got a thing for how feats in engineering are achieved, this one's for you!
Let's end this week with Raphael Gualazzi's Madness of Love. It's the perfect blend of jazz, theatrics and an Italian love song. Need we say more?
Spirits up! Team E. |
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Everything today is about relevancy and RoI - Is it relevant, wanted and desired by your target audience and how do you know? More importantly what’s your measurable RoI? We design your content from the ground up - knowing, not guessing, what your audience wants and needs in line with your company goals, needs and growth.
CONTENT IS OUR THING - We are a fully fledged content factory, designing any and everything you need from brochures, to websites to full media productions and documentaries. We even tackle all of your social media content development for daily posting, including full scheduling, programming and boosting services 30-days at a time - so you never need to worry about a thing! We’ve got you covered! |
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For brands who want an always on and always relevant multi-channel engagement strategy, we offer:
- Content Production and A/B testing
- Insights and Analytics through CAST and what type of content to whom and when
- Developing a content management structure, including content hubs to service different regions
- Content channel strategy based on cast insights
- Content planning, development and modelling
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Hello again, 'King of Arab Pop' |
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We are super excited to announce that one of our clients is topping the charts again! Aziz Abdo, dubbed the 'King of Arab Pop' has recently released a new dance hit, One Night. We started working with the former Mr. Lebanon a few years back and have been behind him on his journey since.
The gold awarded singer/song writer with a flair for Latino fire continues to blaze a trail of summer hits following the success of previous songs, “Jaou Jnoun” and “Enty Tsharrafi”. One Night, released by label CIMA Records with FRNDS Music and Universal Music is a pop hit full of electric riffs and lyrics to send you to the dance floor.
After releasing five albums that has sold several hundreds of thousands copies in Middle East, Aziz Abdo is taking his career to a new level with his upcoming pop-latino hit song.
The song and music video are available now on platforms worldwide.
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We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!
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Who Bears Responsibility For the Taliban Takeover?
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The Most Surveilled Cities in the World
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Connecting the World Under the Sea
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We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away. |
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A structural engineer goes over every type of bridge, and where they work best.
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American Psycho:An Oral History
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Bret Easton Ellis, Chloë Sevigny, and yes, Huey Lewis told VICE about the 2000 film that made Christian Bale the ultimate villain.
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Coffee Mode vs. Beer Mode
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A mini essay on the two ways creative minds work.
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Jazz artisan Raphael Gualazzi is an Italian treat. Simple lyrics and full bodied sounds = ideal listening. |
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Raphael Gualazzi – Madness of Love
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If you think about it, a situation is always neutral, but our mind attaches meaning to it and interprets it as positive or negative from its own world view and perspective. |
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"People are not disturbed by things, but by the view they take of them."
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What's the perfect kind capital city? The kind that has green relief on your doorstep. |
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If you're ever in the Mediterranean city, you've got to give the Kolonaki neighbourhood a whirl.
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ABOUT US
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Where Art, Science, Social Engineering and Design meet.
The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates |
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© 2020. All rights reserved.
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