Phew, that was a lot of revelry last week. After our 1 year newsletter anniversary, we took it slightly easier this week – jk, we had TONNES of stuff going on. We begin...

Welcome to our new client, SM-ART NFT - a platform for rare, high-value assets to be tokenized. NFT and NFA's are the words du jour – but we promise you it's more than just a moment on the lips, it's a lifetime movement in the rethinking and repositioning of art masterpieces by creating NFT's and fractionalizing ownership through NFA's – digital units that can be bought and sold easily – literally at a fraction of the cost. More on that just below.

Have you ever thought about who feeds the world? As in, where our food sources comes from? Roughly 81 percent of all food, feed and fuel crops were grown on farms of up to 199 hectares. Taking into account the average farm sizes of the biggest crop producing countries in the world, this number becomes less surprising. For a fuller and deeper insight, skip to 'Shaping Tomorrow' and read Statista's report on it.

In 'Diversions' we get to the new Diana The Musical – the obsession with the Queen of People's hearts continues and has now been memorialized in musical form. Since The Crown, we have not had a shortage of Princess Di content. The review of the musical from The Cut, is well, cutting.

We thought we'd end the newsletter with a sprightly addition to our Spotify courtesy of the Broadway legend, Kristin Chenoweth. 'The Girl in 14-G' is an ode to all city dwellers, far and wide.

Peace.

Team E.

The Better Way To Buy Into The Media

How do you get your brand to be noticed in the public sphere? You advertise with them. You build campaigns and leverage on visibility opportunity through Media Buying – a service which we provide with comprehensive risk mitigation. You've heard us loud and clear in the past about the perils of ad fraud – you know, the 3rd most profitable scam for organized crime networks in the world, with advertisers being robbed of over $42 Billion a year. Let that sink in...

With this miserly situation in mind, our promise to you is a top-down, bottom-up, audit for everything. Every nook and cranny will be excavated so that ad fraud is taken down to single digit percentages - increasing both visibility and RoI for the same amount, and who doesn't want that.

We take the speculation and risk out of media buying budgets and strategies and give you hard numbers, models, mapping and facts. And with that knowledge, not only do we create innovative content but we also implement your campaigns and deliver nothing but effortless results with real time campaign tracking, measures of effect and measure of performance.

More importantly it means your media spend dollars are never wasted and hitting exactly where and when you need them to.

SHAPING TOMORROW

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

OUR DIVERSIONS

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

TODAY'S QUOTE

When we are in doubt, we don't throw it out. Our waste gets recycled properly.

THE OUTLOOK

Behold pumpkin season, in all iterations. From lattes to hummus (yes, there is!) to creative carving. We love this time of year.