The mysteries behind Creative Content, Digital Transformation, the extinction of landlines, true happiness and so much more... 









Hello, it's us again. Coming at you with our weekly updates and reads.

This week we thought it was necessary, now that digital is a lifeline, to show you the ropes on how to bring content alive across the myriad platforms out there. Our Digital Media Communications Creative, Laura Shaw, dives into the dainty details in The Mind Lab. If you don't know your TikTok from your Twitch, she'll give you the insider intel!

When was the last time you gave out your landline? Can't remember? When was the last time you used your landline? A memory even more distant, we're sure. Check out the damning statistics in 'Shaping Tomorrow' on how landline phones are a dying breed.

And as awards season continues to take place online, Netflix is raking in the numbers and is set to have its breakout year at the Oscars. What is your choice film to take the big gong this year?

In 'Diversions' we contemplate what true wealth actually means. According to Rad Reads, it means never feeling rushed. And apparently, productive people don’t agonize about which desire to pursue. Intrigued? Don't blame you!

From Norah Jones and Wax Poetic's 'Angels' to living above the clouds in Pinas, Ecuador, we end on a note of supreme sound and travel escapes.

Till next time!

Team E.

EVOKE International



When Covid-19 struck, it forced societal changes around the globe as well as vast changes to industries. According to the World Economic Forum, 50% of jobs from 2022 onwards will be related to the Digital Economy. So, if you haven't jumped on the digital transformation bandwagon, what is stopping you? We know it can be an intimidating prospect and the idea of leveraging on digital is too big to grasp. But, now, there is a need for greater investment and prioritization of technology.

Digital Transformation is not just an IT or marketing initiative, but a commercial strategy and the first step of any organization to truly embrace and leverage new technologies along with changing consumer behaviors to grow existing business and expand into new products and services – increasing revenue and reducing cost. Still feels like a whole lot of work you just don't have time to execute? No issue. We step in and do the work so you don't have to – but we won't leave you in the lurch. We will be in the background monitoring and guiding you to the point where you can confidently take the reins.






Every idea has a story waiting to be told. The content arm of Evoke is

a full service operation – from concept to delivery, in every format, for every channel where the content cuts through the noise and builds meaningful communities. We design your content from the ground up – knowing, not guessing, what your audience wants and needs in line with your company goals, needs and growth. We even tackle all of your social media content development for daily posting, including full scheduling, programming and boosting services 30-days at a time – so you never need to worry about a thing!



EVOKE International




This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design

How to Use Your



You’ve got the business and you’ve lifted it off the ground. Great. But how do you market it with all the platforms out there? Our Digital Media Communications Creative, Laura Shaw, dives into the dainty detail




We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

EVOKE International
EVOKE International
EVOKE International



We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Rad Reads

True Wealth is “Never Feeling Rushed”


If everyone has the same number of hours in the day, why does someone seem to get so much more done than anyone else?

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Paul Graham

Avoiding The "Lame" Factor


One of the biggest things holding people back from doing great work is the fear of making something lame.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

SF Gate

The Bizarre Tale Of The World's Last Lost Tourist


In 1977, 49-year-old German brewery worker Erwin Kreuz blew his life savings on his first flight.

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Scene: rainy day. Soundtrack: this. Sensation: peace.

EVOKE Spotify



When you listen to the message, you have the power to effect change.

EVOKE International



Life above the clouds is where we want to be.

EVOKE - The Outlook

Pinas, Ecuador



Yeah, beaches are nice and everything but imagine being here!

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Where Art, Science, Social Engineering and Design meet.

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