Breadness Buzz - Attracting Attention!

As a small business with a small storefront, how do we get noticed?

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NOTE: If this is your first Breadness Buzz, or if you've been part of our tribe but missed earlier posts, visit the Breadness Buzz Archive here and catch up on this content written especially for you. It's a great way to meet like-minded artisan sourdough aficionados and be part of this journey I started back in 2016. And now for this week's Buzz...

My wife and I live 2 miles south of Random Acts of Breadness in the Rancho Equestrian neighborhood of Burbank. In all the years we've lived there, we never saw the storefront where our micro-bakery is today. Before Breadness, it was Quenelle ice cream and pies. Before that it was a health food place. And before that it was a trophy shop. So if after driving on Magnolia Blvd. for many years, we never saw this place, how were others supposed to find us? That's where we needed to find clever ways of attracting attention!

In the January 12th Breadness Buzz I wrote about the promo postcards we delivered to homes and businesses within a mile or two of the bakery. We got a lot of attention from that! After we opened in August of 2021, we had a customer who lent us inflatable props themed for the occasion. Those were fun and we got several photos of Cyndie interacting with the props which I posted on our facebook and instagram pages. Those props also attracted drivers and passersby.

Then Cyndie took to the sidewalk and started doing her best impersonation of one of those air dancers. Drivers pulled over to get a closer look and Cyndie would bring them right in to the bakery.

A couple months ago, Cyndie gifted us a Chef Air Dancer (see above) and from the moment we set him up and plugged him in, he's been attracting a LOT of attention, especially from young ones with their parents out for a walk. A prospective customer walked in our store and proclaimed he had given our air dancer a name: Breaddie Freddie! He said it reminded him of Freddie Mercury of Queen (Sourdough Rhapsody, anyone?).

Another way we attract attention is our front window display that changes with the seasons, holidays and special days. Cyndie has been our resident window and interior designer up until she was out of town last year. About that time, Elizabeth joined team Breadness and she took over that creative hat. Our windows and interior speak volumes about the occasions we celebrate, like the above Valentine's Day snippet looking into the bakery through the front window.

Speaking of... here's Elizabeth helping Alex and Rhys shape loaves for the next day's bake. But perhaps the best attribute Elizabeth brings to the table is her talent for creating engaging content for our instagram and tiktok social media channels. If you haven't seen this content, click/tap the bold words earlier in this paragraph and you'll be transported to our very cool channels filled with videos, photos and words. (Be sure to unmute the videos before playing them as they default to being muted and you don't want to miss the cool sounds that go with the visuals.)

> Artisan Sourdough Breadness Crisps (Naked, Tuscan Herb, Applewood Smoked and Cinnamon Raisin Maple Pecan)

Order the above (and any of our other artisan products) at breadness.com/#shop. If a product is visible in the online shop, it's in stock. If you don't see a product in the online shop, it's sold out (but we might be making more, in which case the counter will be set to the available quantity).

Random Acts of Breadness is located at 2214 West Magnolia Blvd. in Burbank (2-1/2 blocks east of Buena Vista on the south side of the street). Come to the bakery and sample our artisan wares, or order on line for bakery pickup, or have Breadness delivered or shipped to your door. You may also order by phone at 818-562-7303 and pay when you come pick it up. We're open Thursday, Friday & Saturday 12 to 6 p.m. and Sunday 11 a.m. to 4 p.m.

Reminder: If you (or someone you wish to gift) live within 120 miles of Los Angeles, we can ship on Wednesday or Thursday (via UPS Ground) and in most cases your Breadness Box will arrive on Thursday or Friday. Place your order before Wednesday morning here. If you live outside of So Cal, we can now ship 2-Day Air (or Ground service) on Wednesday (unsliced bread) for Friday delivery. Join our growing list of nationwide customers who look forward to receiving their Breadness deliveries on a regular basis!

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