Cybertech, Fake news, disinformation, obsessive transparency, Holocaust Remembrance and Rat Pack Leader Frank Sinatra... 
 

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WEEKLY HIGHLIGHT

 

CAST IN ACTION

 
 
 

 

Issue #30. This feels like a seminal moment. We have been flying into your Inboxes every week for 30 weeks now – that's seven months – and that's a whole lot of awesome contenty content.



This week is no different. We're still in a Cybertech Global 2021 frame of mind, so you'll find a few key talking points from the three-day event below.


In 'Shaping Tomorrow' we look at the staggering growth of Amazon's workforce (it's been alright for some!), the nostalgic comedy we have been indulging during the pandemic ("I'll be there for you" – any guesses which show that's from?) and the most common types of Cyber crime – which in the wake of last week's conference, is all too pertinent.


The UAE has selected its first female Arab astronaut. Nora AlMatrooshi has been chosen to form a team of four under the UAE Astronaut Programme, which is huge news for the UAE. Brava! And on the topic of epic sojourns, read 'Journey Through The Sahara' by a writer who documents the challenges, hardship and inevitable beauty in the process of getting there. All of that is filed under our 'Diversions' section.


And we would love to be where our 'Outlook' snap is. It's socially distanced and everything...


See you in paradise one day.

Team E.

 
 
 
 
 
EVOKE International
 




HOW CAST DISMANTLES DISINFORMATION


 

We need an accurate understanding of our world. We cannot be passive consumers of information anymore – that is how disinformation evolves into fake news. At the recent Cybertech Global 2021 conference, our Managing Director, Leah, spoke to our system, CAST (Conflict/Commercial Analysis Software Tool) and how using it can separate truth from untruth by aggregating and mining data to map, model and visualize our world - allowing us to contextualize that data and understand causation. Watch the full spiel here...


On top of that, we offer crisis management training that helps clients assess, manage, and respond appropriately to crises in all parts of the world. Our consultants, with over 20 years experience in some of the world’s hottest conflict zones, ensure they have the most current knowledge of the combat environment – this unique experience in incident response, wrongful detection, kidnaps-for-ransom, extortions and malicious product tampering, contributes to effective risk-management plans for our clients.


 
 
 




THE NEED FOR RADICAL TRANSPARENCY

 
 




 
 
   
 

Corporations, brands, governments and individuals need a radical change towards obsessive transparency, as Leah explained during one of the seminars at Cybertech Global 2021. The days of touching the public with an impersonal press release are gone. It is too one-dimensional and fake news is too easily achieved. Although, ultimately, technology isn't to blame for fake news – it's people. We now have to restore and reinvigorate relationships to foster trust and loyalty - but we have to create understanding first. It's important to offer a contexualized understanding of each other to build legacy and a solid enough reputation to weather any storm.



 

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Gulf Israel Women's Forum Remembrance Gathering


 

During the last Gulf Israel Women's Forum gathering held at Aida Al Busaidy's family farm, who is in Marketing Management at Dubai Tourism, members from both the UAE and Israeli side came together to not discuss the progress being made by the women in this group to solidify these new ties but to also commemorate those who died in the Holocaust in a candle-lighting ceremony. Each candle lit had the name of a survivor and victim, followed by a moment of silent prayer.  A beautiful and solemn moment for each of the women present.


 
 
 

SHAPING TOMORROW

 

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

 
 
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EVOKE International
 

OUR DIVERSIONS

 

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

 
 
 
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Gulf Business

UAE Selects First Female Arab Astronaut

 

Two new Emirati astronauts have been selected, among them the first-ever female Arab astronaut, who will comprise the second batch of the UAE Astronaut Programme.

 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

NYT

J.R.R. Tolkien House Comes On The Market


 

Literary fans and celebrities who starred in Tolkien films start a crowdfunding campaign to preserve the house.



 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Maptia

Journey Through The Sahara

 

For 700km, day and night, the writer slithered through the vast uninhabited Sahara desert, sleeping on top of Mauritania’s infamous iron ore train.


 
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NOW PLAYING

 

Ol' blue eyes himself. Who would you dedicate this crooning number to?

 
 
EVOKE Spotify
 

TODAY'S QUOTE

 

Who else spends too much time thinking about the past? Don't let a single moment get away from you – tomorrow can be just as good as today!

 
 
EVOKE International
 

THE OUTLOOK

 

We'd like to take this opportunity to appreciate palm trees this week.

 
 
 
EVOKE - The Outlook

Siargao Island,

Philippines


 
 


 
 

No navigational skills? No problem. We want to get lost here.

 
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ABOUT US
 

Where Art, Science, Social Engineering and Design meet.


The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates


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