Only one word could explain what happened last week: Magic...
I'll bet there's a lot of happy moms in our neighborhood and across the country! Last week was our next-to-best since opening in 2021 (Christmas week 2022 holds that top spot, for now...) with lots of custom gift bag/box orders for moms (that's one lucky mom whose son is holding a very special Breadness gift bag), advance orders from our long-time amazing customers and first-timers, and walk-ins experiencing Breadness for the first time!
Birthdays are always magical and we had Birthday Breadness & Bling for those members of our Frequent Flour Rewards program who remembered to come by and collect their free petite loaves in celebration of the occasion (Bags & Bling conjured up by my magical wife, Cyndie!).
And it was a magical time for Frequent Flour Rewards members cashing in their cards for their free Country Loaves! The side of our Varia slicer is adorned with a cascade of completed cards; we call it our Wall of Fame. Only problem is, we're running out of space. What ever are we going to do? Hmmm...
We have frequent conversations about food and health with our customers who take an active role in learning and applying what's best for their longevity and well-being. While discussing the subject of frequencies with a returning customer, turns out we both have a personal frequency device called Healy. It's a German product that's ahead of its time and has helped people around the world. I was explaining how I had used my Healy to help a friend, Judy, who had trouble sleeping. No sooner did I mention the name of my friend when Judy walked into the bakery! Making this moment even more magical is that Judy hadn't been to the bakery in months!
Later, a guy named Sam (above) came in. Come to learn he worked at our location when it was Quenelle Ice Cream. Cyndie had a great time giving Sam the bakery tour, and by the end, some new customers had come in. One of them Sam recognized right away as a former classmate from Berkeley!
Were all these things random coincidences? Or is Random Acts of Breadness a place where magic happens? 😇
What do you think?
I first heard about Culture Club 101 from Linda Tourjé. That was some time ago and over the years I had visited this unique store and restaurant in Pasadena, usually leaving with healthy foods made by culinary artisans, small batch, home kitchen operations, etc. CC 101 specialized in its own line of fermented foods (all manner of pickled vegetables) and also carried products from Organic Pastures (now called Raw Farm) and pastured meats from Harvest Gathering Farm in Ojai/Ventura. Many workshops and seminars were held at CC 101 covering subjects like gardening, hiking/foraging, creating healthy foods, and much more. After years of carrying the torch for all these healthy activities, CC 101 could no longer stay open and so the store was closed. However, the store's founder, Eleana, kept her weekly e-mail newsletter going and the culturing community remains alive and well!
I reached out to Eleana to participate in her community (I felt her readers would want to know about our organic sourdough breads) and Tina Thornton, the newsletter editor, contacted me. I invited her to the bakery and we met last weekend. Tina was so glad to have found us and was excited to welcome us to Eleana's group. Within a couple days she had posted a promo for us in the newsletter (excerpt below) and followed up with a second, longer piece for the next Culturing Community newsletter.
If you'd like to receive the Culturing Community newsletter, e-mail email@example.com and tell her you heard about it in the Breadness Buzz!
A Bounty of Breadness
We made 192 loaves of bread last week and by Sunday, well before closing, all the fresh bread was gone! We even sold all but 3 Cinnamon Raisin Maple Pecan loaves from the freezer! This week, we're doing 192 again and I've organized the bakes to balance the demand for Friday, Saturday and Sunday. It's always a good idea to order in advance (and specify if you'd like your bread sliced or not) so we can reserve your loaf/loaves before we open for that day. However, you can still drop in spontaneously and choose from what's on our shelves, but bear in mind that since the first week in November, we've sold out 25 out of 28 weeks! (When we don't sell out, we either donate some loaves to Burbank Fire Department, Police Department, to our church, or we freeze the bread at its flavor peak, to be sold later.)
Mother's Day may be officially over, but there's no reason to not give Random Acts of Breadness to the special people in your life, anytime and for any occasion. In fact, just giving such a gift makes the occasion special! So next time you pick up some Breadness for yourself & family, pick up something to give as well.
Enjoying Breadness is awesome, but giving it to another and being there when they taste that first slice, is priceless...
Random Acts of Breadness is located at 2214 West Magnolia Blvd. in Burbank (2-1/2 blocks east of Buena Vista on the south side of the street). Come to the bakery and sample our artisan wares, or order on line for bakery pickup, or have Breadness delivered or shipped to your door. You may also order by phone at 818-562-7303 and pay when you come pick it up. We're open Friday & Saturday 12 to 6 p.m. and Sunday 11 a.m. to 4 p.m.
Note: If you (or someone you wish to gift) live within 120 miles of Los Angeles, we can ship on Thursday (via UPS Ground) and in most cases your Breadness Box will arrive on Friday (Saturday at the latest). Place your order before Thursday at noon here.
Enjoy a "slice of life" at Random Acts of Breadness!
From our hands to yours...
Randall Michael Tobin
Artisan Baker/Chef, PC, ACF
2214 West Magnolia Blvd., Unit A, Burbank, CA, 91506, United States of America
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