When individuals and teams enter challenging, high-stakes moments, there is a temptation to try going above and beyond. The thinking behind this is, "This is a big moment. What I've done to reach this point is not going to be sufficient, so I must do more." Because the focus has shifted to the outcome and away from the process, players tend to become more emotional and make more mistakes. It leads to worse, not better, performance. When you encounter such a scenario, remember the 3 R's - Recognize, Release, Refocus.
Recognize that your activation is rising, that your attention has shifted, and/or that you've gone away from what makes you successful.
Release the mistakes, missed opportunities, or negative self-talk that is distracting you and preventing you from playing your best.
Refocus on the task at hand and seek to impact the moment.