Under Armour sends potential warning sign about retailers’ profits (4 min read)
Despite beating revenue and earnings expectation, shares of Under Armour dropped more than 5% on Tuesday. The falling stock price was attributed to the company’s reliance on promotions and lower prices to drive sales this year, which resulted in a decline in gross margin. Under Armour expects margins to remain under pressure due to these promotions, but anticipates improvement throughout the year. The company’s challenge reflects broader trends in the retail industry, where retailers may need to offer discounts to move merchandise and maintain profits.