Why Peloton Stock Plunged Today (2 min read)
Peloton is partnering with Dick’s Sporting Goods and said their bikes will be available across 100 store locations. The company has historically only sold directly to consumers which makes this their first brick-and-mortar partnership. While it is great to increase physical retail presence, Peloton already has a negative-profit margin on its products this year. With Dick’s Sporting Goods taking a cut from this partnership, their profit margins will likely depress further. This may be a possibility why shares of Peloton plunged over 14% after the news.