Our 1 Year Newsletter Anniversary Edition! Celebrations, Testimonials, the 4-day work week, NFT's and so much more! 









Everybody please gather around, we have a big announcement to make!




Disclaimer: the NEWSLETTER turns one today. Evoke International has been around for yonks – over a decade (with a combined figure of four decades of experience in the services that we offer, but we don't mean to humble brag or anything!)


We started our newsletter a year ago because we wanted to not only have another way to communicate what we do with you but to also show a different side to us. Companies are made up of people – people with many strokes, interests, goals, pursuits and side hustles. The newsletter is about bringing together our industry intel and expertise with our personalities. We combine the high and low and everything in between. From how food insecurity has increased during the pandemic to the Quintin Tarantino films you need to watch while eating chicken wings. We indulge in cultural fluff as much as we pioneer digital transformation. One doesn't negate the other. It adds to our colour wheel, if you will.

Felicitations and celebrations are therefore in order on this auspicious occasion – you'll find a lot of love bombing from our nearest and dearest clients/people we have worked with along the years who have a thing or two to say about Evoke 🤩

Right, back to our usual service. This week, The Mind Lab has an opinion piece on the pros and cons of a 4-day work week – a topic that is taking up a lot of discussion now that the pandemic has forced us to reassess productivity with the working-from-home movement. Do let us know your thoughts by emailing [email protected] we'd love to hear how you or your company are making work, work differently now.

We highly recommend you firstly, head to our Spotify playlist, and secondly, play 'I Just Want To Celebrate' by Rare Earth on repeat in honor of our birthday.

Team E.



Feeling the Love


We may have given it (ever so slightly) away on our social media last week that our clients and the folks we work with have been sending in a lot of love recently. That's because, over the last few weeks, we have been gathering Evoke testimonials to celebrate our 1-year newsletter anniversary.

Check them out, they really do speak for themselves.



Liz Beneski - Chief Executive & Director at AmCham

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Caesar Binchy - Owner & Director at First Lines Shooting Ranges

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Lucy Chow - World Business Angels Investment Forum Senior Senator

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EVOKE International

Birthday Bundles


We're in a giving mood right now. In light of our newsletter anniversary, we're putting together a big little offer on two of our key services. Drum roll, please...

If 2019's buzzword was strategy and 2020's was change, 2021's is digital transformation. Without a doubt. We believe Digital Transformation is not just a technology shift, it’s a generational mindset shift of how companies grow, engage and manage their relationships with their customers, employees and larger world in the experience economy. And to use our much-loved slogan, shift happens, so you may as well deal with it! You've got to be in it for the long haul, so strap in and get comfortable. We'll make the ride fun, don't worry!

AND, we'll throw in our Public Relations service at a hot price to go with it. So what's our Public Relations all about? Well, we are of the mindset that perception is everything. In the era of big data and instant global communications, a preened and polished public image has a lasting impression – which is what you need when you're in touching (well, now social) distance of everyone else. We will help you understand what needs to change, corrected and promoted. We're not about that fair weather 'fly by press release' situation – it's about holistically looking at your world and the one you're trying to create by building a long-term strategy so that you're still good to go in the next 10 years.

Get in touch via evoke-international.com to inquire more...




This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship.


Can A 4-Day Work Really Work?


As part of our extensive work within internal and external communications, we study our relationship with work. Over time we have come to realize that it’s about working smarter, not harder. Our Communications Director, Georgie Bradley, explores the implications of a less is more approach to work.




We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!




Is Free Internet a Myth




Top 60 countries where the search term "NFT" is most popular




U.S. Debt Rises Irrespective of Who Is in the White House




We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design


The 25 Best Cities For 2022


Unlike other best-of lists, Resonance’s annual ranking considers a city’s diversity, cultural programming, as well as its response to COVID and ability to rebound

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design


Why Our Understanding Of 'Survival Of The Fittest' Is Wrong


The evolutionary success of Homo Sapiens suggests that we might have completely misunderstood Darwin’s idea.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

The Guardian

Could Whistling Shed Light On The Origins of Speech?


Whistled languages exist on every inhabited continent – now some scientists think similar dialects could have preceded the spoken word.

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It only makes sense to party it like it's 1971!


Rare Earth –

I Just Want To Celebrate





From Teller's lips to our eyes and ears, the work we do at Evoke International truly embodies his words.


"The science of today is the technology of tomorrow"


- Edward Teller




Elemental travel is on our bucket list. Nature, come at us.

EVOKE - The Outlook

Sewu Waterfall,




We half expect some transcendental music to be playing in the background and a cameo appearance of a mermaid any moment now.

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Where Art, Science, Social Engineering and Design meet.

The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates

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