We're on TV, First-ever Patek Philippe NFT, Hostage Negotiations, Style Icons, Alicia Key: Superwoman, Kenya and so much more.... 
 

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WEEKLY HIGHLIGHT

 

THE FIRST EVER PATEK PHILIPPE NFT



 
 
 

 

This is going to be a Dubai-centric newsletter opening. Don't say we didn't warn you.


The weather is bliss. The beaches are Maldivian-clear and the air is not thick with humidity. This is what we have been waiting for since May (give or take) and it is worth every second of sweat. Sorry, Europe, it's now our time to (literally) shine. If you are on the Middle East side of things, ENJOY the next four-five months. Don't squander it. Get up early and go for those sunrise hikes;stretch out on those sandy shores and sit out on your patios. What a time to be alive.


OK, forecast over and out.


This week we've been very screen-heavy. From a live segment on Dubai TV – more on that below – to creating a sweet suite of social media for our client, SM-ART – an NFT/NFA platform which allows rare masterpieces to be enjoyed through a new experiential medium. We've given a shout out below to a new asset that is on the verge of becoming NFTed and while any NFT is unique, this one is truly a once-in-a-lifetime opportunity for the watch connoisseurs among you.


The usual reads occur in this issue – Shaping Tomorrow has a politically charged piece on European nations which have instated human-made barriers along the entirety of their borders and Diversions has a super 'diary entry' read on an Army veteran who is now a hostage negotiator.


Keep well.


Team E.

 
 
EVOKE International

 
 

Good Morning, Dubai!

 

Evoke was on TV last week! Our MD Leah Tedrow had the honor of being interviewed on Dubai TV’s morning show by the amazing Hala Bou Alwan from the live studio at EXPO 2020. They spoke about Leah's unusual career path from a career in the military to becoming an entrepreneur and how the UAE became a pivotal path in that journey. Watch the full interview here


 
 

 
WATCH NOW
 
 
 
 
 
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PATEK PHILIPPE NAUTILUS 5711/1A-010

THE FIRST EVER NFT

 
 

A Groundbreaking NFT

 

We've mentioned to you guys that we are working with an NFT platform – SM-ART, a space that was created to preserve fine art masterpieces, objets d’art and high-value collectibles by bringing them back into the public domain to be enjoyed by new generations and inspire tomorrow’s artists. We are very happy to announce that a once-in-a-lifetime opportunity has presented itself for members of the public to take ownership and invest in a piece of history.


The luxury watchmaking brand, Patek Phillipe, renowned for its rare craftsmanship, is entering the digital space by through a private owner of the now discontinued and highly sought after 'Nautilus', who has created the first-ever NFT of a Patek Phillipe. You'll be able to 'Time Travel with Patek Philipe through a resplendent display of the rare ‘Nautilus’ and experience the watch like never before…


Over a 3-day auction, the sought-after timepiece will go live on SM-ART. We will let you know when that happens all over our social media channels (*hint - it will be around mid-November). But for all the latest details and date announcements, you should also follow SM-ART on theirs: https://www.instagram.com/smart.nft/ and to have a look at their current collection of rare, high-value assets that are live on the platform. https://sm-artnft.com/ 

 
 
 
 
 
 

SHAPING TOMORROW

 

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

 
 
 
 
 
STATSITA  

STATISTA

 

Where Paying Bills Is A "Future Me" Problem

 
 
 
 
 
 
 
STATISTA  

STATISTA

 

China's Most Popular Digital Payment Services

 
 
 
 
 
 
 
STATSITA  

STATISTA

 

Europe’s Border

Fences

 
 
 
 
 

OUR DIVERSIONS

 

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

 
 
 
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Business Insider

Job Diary of a Hostage Negotiator

 

How Army veteran Adam Gonzales found a new line of work after leaving the military

 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

GQ

Style Icon: Greg Focker


 

Who knew Meet The Parents would provide so much Fall style inspiration?


 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Psyche

Philosophy Is Like Athletics

 

It is easy to think of philosophy as something only cerebral, theoretical or academic...

 
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NOW PLAYING

 

Sometimes women need a gentle reminder of their power.

 
 
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Alicia Keys – Superwoman

 

 
 
 
Spotify
 
 

TODAY'S QUOTE

 

It's the small things that can make a big little difference.

 
 
 
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"A smile is a curve that sets everything straight."

 

-Phyllis Diller

 
 

THE OUTLOOK

 

When photography is powerful in its simplicity!

 
 
 
EVOKE - The Outlook


Taita-Taveta Country,

Kenya



 
 


 
 

A majestic capture of nature's most elegant species. That black and white contrast though.


 
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ABOUT US
 

Where Art, Science, Social Engineering and Design meet.


The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates


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