This is going to be a Dubai-centric newsletter opening. Don't say we didn't warn you.
The weather is bliss. The beaches are Maldivian-clear and the air is not thick with humidity. This is what we have been waiting for since May (give or take) and it is worth every second of sweat. Sorry, Europe, it's now our time to (literally) shine. If you are on the Middle East side of things, ENJOY the next four-five months. Don't squander it. Get up early and go for those sunrise hikes;stretch out on those sandy shores and sit out on your patios. What a time to be alive.
OK, forecast over and out.
This week we've been very screen-heavy. From a live segment on Dubai TV – more on that below – to creating a sweet suite of social media for our client, SM-ART – an NFT/NFA platform which allows rare masterpieces to be enjoyed through a new experiential medium. We've given a shout out below to a new asset that is on the verge of becoming NFTed and while any NFT is unique, this one is truly a once-in-a-lifetime opportunity for the watch connoisseurs among you.
The usual reads occur in this issue – Shaping Tomorrow has a politically charged piece on European nations which have instated human-made barriers along the entirety of their borders and Diversions has a super 'diary entry' read on an Army veteran who is now a hostage negotiator.
Keep well.
Team E.
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