Growth Mindset, Due Diligence, Strategic Development, Resignation Trends, Secret Reddit Posts, Dido and so much more... 





Leaving behind 2021 and embracing 2022, we are thinking of the ways we can process last year's teachings with this year's doings.

You'll often hear organizations preach about adopting a 'growth mindset' to right wrongs. But what exactly does that look like? When you have a growth mindset, you take on challenges and learn from them, therefore increasing your abilities and achievements. A 2016 article by the Harvard Business Review explores the true definition of an effective growth mindset, which we have shared in the 'Diversions' section. As far as our own tips on a growth mindset, here's what we have to say: 1.) Reflect on the positives – instead of thinking of what is going wrong, think of what is going well. 2.) Seek support – asking for help is not a sign of weakness but proof of being solution-oriented. 3.) Embrace the process – rather than sticking to the end result, look deeper into the steps it took to get to the result.

Our quote of the week reflects a similar mantra – Robert McKee said that good writing is not a sprint but a marathon, therefore implying that a skill takes time to cultivate and come into fruition. It's not about getting there first, but taking in all the forks in the road, diversions and slip off pathways – that is what imbues your skills with competence and resilience.

And finally, if you need a quick pick-me-up, you can only have a positive response to our Outlook photo.

You're welcome.

Team E.


Check Yourself?


A changing world requires trusted and experienced intelligence, security and communications. Before we dive into any kind or scope of work, the first thing we do is dig deep into your surrounding world – otherwise known as Due Diligence.

The work we do involves careful attention to the political, economic, cultural, cyber and crime/terrorism-related challenges throughout the world because brand safety and reputation management are paramount in today's atmosphere. What ensures that businesses mitigate risk and brand damage, is a thorough examination of the context in which we are working in. For example, before you invest your money into a project or cause, we do our homework on your behalf to give you deep insights, knowledge and understanding of the terrain you are moving into.

Our due diligence goes beyond KYC risk intelligence to give our customers a full 360° picture of who you're working with. The options for executing Due Diligence to harness safety, security and mitigate risk are fully customized to your requirements. It's essentially a lot of detective work through our far reaching CAST system. We do like to think of ourselves as the Sherlock Holmes of the consultancy field... with a little data mining help of course!

EVOKE International

Bird's Eye View


You've got a strategy, a plan or a project and you're in the full throes of rolling it out and implementing it - but then what? How do you know it's working, effective, being implemented properly and that it's actually being carried through? How have you determined your KPI's, KRI's and how are you ascertaining your Measures of Effect (MOE) and Measures of Performance (MOP)?

We help organizations with the full monitoring and evaluation of their plans, strategies and/or campaigns. Monitoring is one of the biggest failures of business or campaign implementation and most companies aren't equipped with the right tools, data or information to enable them to do it effectively or at all. That's where we come in. Full monitoring and evaluation backed by qualitative and quantitative data that gives you real insight and information that you can actually use.

We're well beyond endless numbers which neither help you with your day-to-day nor long term decisions and goals. We’ll tell you what's being done right, what's not and how to fix it - in real time. Take control of your vision and let us do the heavy lifting.




We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!




The Phones Emitting the Least Radiation




The Great Resignation




The Varying Power of Passports




We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Harvard Business Review

What Having A 'Growth Mindset' Actually Means


Scholars are deeply gratified when their ideas catch on. And they are even more gratified when their ideas make a difference.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Architectural Digest

The World's Best Designed Basketball Courts


18 spaces that take hoops to new heights.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Rolling Stone

Anthony Bourdain's Secret Reddit Posts


The anonymous posts on a jiu-jitsu forum were too colorful to go undetected for long.

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When Dido sings it's like warm caramel is being poured over the English language.


Sand In My Shoes – Dido




Effective writing takes time to take effect! Don't rush the process.


"Writing is a marathon not a sprint"


-Robert McKee




Need a photo to stare at for hours? Eat your heart out.

EVOKE - The Outlook

Vinicunca Rainbow Mountain,



Top marks to Peru's Vinicuna Rainbow Mountain for happiness vibes.


Where Art, Science, Social Engineering and Design meet.

The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates

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