CyberTech Global is in town, Reviewing Cyber laws in the UAE, Storytelling with content, Cherry Blossoms and so much more... 
 

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WEEKLY HIGHLIGHT

 

CYBERTECH

 
 
 

 

It's been a week of policy making and gearing up for Cybertech. Let's put it this way, there's no two weeks alike at Evoke!


During the Federal Competitiveness and Statistics Authority Roundtable, we discussed the current challenges and issues of Cyber Security laws and the policies that should be put in place for individual and corporate data privacy protection. And in the same bucket of themes, Cybertech Global 2021 is taking place next where our MD, Leah, is not only speaking on panels, she is hosting a talk, too. This year's 8th edition – which is in-person at Grand Hyatt Dubai – is about harnessing the power of innovation where the top global cybersecurity experts come together to discuss the ever evolving cyber sector. Read more about it below where you'll also find the link to register.


Speaking of ever evolving, in 'The Mind Lab' our Digital Communications Creative, Laura, talks about the changing style of storytelling in the marketing world, offering examples and tips on how to convey your journey for a better customer experience.


We look at the performance of major U.S. stock market indices since the pandemic started in 'Shaping Tomorrow' as well as how Instagram comes on top in sharing personal data to third parties – something to be crucially aware of!


In 'Diversions' we look into why self-compassion is cloaked in controversy and mistakenly seen through the lens of self-indulgence. At its core, self-compassion involves treating yourself with the same kindness and consideration with which you’d treat a loved one – easier said than done– said everyone! Right?


And in the spirit of kindness, we bow out with a beautifully serene photo from Tokyo, where Cherry Blossom season is underway. The shot hits us right in the feels. Beautiful.


More from us next week!


Team E.

 
 
 
 
 
EVOKE International
 




FEDERAL COMPETITIVENESS &STATISTICS AUTHORITY ROUNDTABLE

 

Last week, our Managing Director, Leah joined a round table of the region’s top Cyber Security experts from the banking, legal, media and technologies industries to discuss the current challenges and issues of Cyber Security laws in the UAE with Government Officials from the Federal Competitiveness and Statistics Centre, Ministry of Cabinet Affairs at the Capital Club, Dubai.


The conversation focused on soliciting insights on private sector challenges and legal propositions to support the review of the UAE’s laws and regulations affecting businesses. Insights and topics ranged from individual and corporate data privacy protection, raising standards for eCommerce and digital businesses, deterring predatory financial crimes and the need to educate of the youth of tomorrow on the importance of protecting their data and safe digital usage. More to come, so watch this space!

 

 
 
 
 
 
 




GEARING UP FOR

CYBERTECH

 
 




 
 
   
 

We are super proud to announce that our MD, Leah, is speaking and moderating across Cybertech Global 2021. The in-person event happening in Dubai is about fostering existing and creating new business opportunities with a wide range of sectors — including government, industry, and academia – on breaking the boundaries of global innovation. With crypto and digital very much shaping the narrative for recovery in 2021, this is an essential engagement to learn about cybertech's huge revolution in the past years and the steps that need to be taken to combat the challenge of global cybercrime – from the experts themselves.


*Note: The event venue for Cybertech Global has been moved from Dubai Festival City to Grand Hyatt Dubai.


To register for the three-day event, visit:


 

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EVOKE International

 
 
 
 
 


THE MINDLAB

 

This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship.

 
 
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

The New Steps to Storytelling


 
   
 

In today’s marketing world, there is a stronger storytelling approach to a brand or product than ever. But how has it evolved? Our Digital Communications Creative, Laura Shaw, tells us the story.


 
 
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SHAPING TOMORROW

 

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

 
 
EVOKE International
 
EVOKE International
 
EVOKE International
 

OUR DIVERSIONS

 

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

 
 
 
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Psyche

Self-Compassion Is Not Self-Indulgent

 

Our work echoes what research finds time and time again – self-compassion is a healthy response to suffering.


 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

WSJ

Gear Loft To Cozy Cabin


 

How a couple in Washington turned their gear stash into an absurdly welcoming home.



 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

NYT Magazine

Tiny Architect-Designed Houses To Build At Your Desk

 

Part craft project and part meditation on the evolution of domestic space.


 
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NOW PLAYING

 

The lyrics on this crooning number will hit you deep. Hart's strident voice is magnetic. You won't be able to get enough of her.

 
 
EVOKE Spotify
 

TODAY'S QUOTE

 

"Shift happens". Do or die? Sink or swim? Do as Darwin says.

 
 
EVOKE International
 

THE OUTLOOK

 

We would rather be here.

 
 
 
EVOKE - The Outlook

Tokyo, Japan

 
 


 
 

We might not be able to see cherry blossom season in person but this is the next best thing.

 
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ABOUT US
 

Where Art, Science, Social Engineering and Design meet.


The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates


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