I love Justin's alternative parallel between surfing and the world of business.
Justin emphasises the importance of patience, timing, skill, and effort in business and how - much like surfing - success isn't guaranteed but can be influenced by understanding and acting upon fundamental principles.
Here are my takeaways...
Business Fundamentals Are Crucial
Much like beginner surfers spend a lot of time out of the water getting familiar with the board and understanding the basics of the sport, budding entrepreneurs need to focus on their business fundamentals before trying to launch a successful venture.
This includes gaining relevant skills, making connections, understanding a market, observing demand, and more.
Experienced entrepreneurs need to revisit and learn new fundamentals when venturing into a new domain.
Importance of "Paddling" in Business
In surfing, most time is spent paddling, which helps surfers get a feel for the water and learn to read the waves. Similarly, before starting a business, founders should "paddle" by immersing themselves in their desired industry, understanding market trends, observing product categories, making connections, and identifying opportunities.
This time spent understanding and watching is pivotal in recognising the right business idea and market demand.