Here is a quick actionable summary of this newsletter.

Donation Link? We don't have a donation link yet, but as soon as we do, we will send it out. In the meantime, you can send a check directly:

The Schedule:

For $10 get a holiday tin and visit participating locations to receive a homemade cookie. Explore Old Town & spread holiday cheer during the Holiday Season! To participate, just buy a $10 tin in Old Town ABQ — then stroll around Old Town and fill your tin with holiday cookies (or eat them on the spot, Santa won’t judge).

On Dec 14th & 15th, hundreds upon hundreds of people will be wandering Old Town with their Collectible Cookie Tin, wandering into shops, some they've never seen before, to pickup a homemade cookie.

Sign-up! Then bake lots of cookies. On the 14th & 15th stay open from 11am-4pm and hand out one cookie to each person with a Collectible Cookie Tin & spread holiday cheer!

Spread holiday cheer! More so than any other event, this event will bring hundreds of locals inside your shop.

The number of cookies each location needs to bake all comes down to how many participating locations we have. The more locations, the less cookies each location has to make. So get your neighbors to sign up too! We have created this helpful spreadsheet that calculates how many cookies are needed if we sell all 1,000 cookie tins across the two days. We think a realistic guess is around 10-14 dozen cookies per day. But it all depends on participation. It will be worth it!

The cookies need to be homemade (not store bought), but they do not have to be made in your home. You can get friends and family to help, pay a local  home baker, or just have a fun day baking cookies! Once again the only requirement is that they are homemade with love and not store bought.

The cost of the custom designed and printed cookie tin is $5. We will sell it for $10, therefore profit is $5. 100% of the profit we be split among the participating locations! This is to help offset the cost of cookie ingredients and time to bake cookies.

We will have 4 signs for you to print and have in your location.

On Dec 12th, we will send you an email of 4 things to print and display:

Sign-up here and then talk to your fellow merchants to sign-up too!

Deadline to sign-up is Wed, December 11th @ 4pm.

We will give updates as more locations sign-up so you can plan on how many cookies to bake. We will give an updated count 1 week out and a final count on Dec 12th.