9/11 twenty-years on, Afghani's resettling across the globe, Women's crisis counseling, FemForward and Dolly Parton... 
 

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WEEKLY HIGHLIGHT

 

FEMFORWARD



 
 
 

 

It's hard to believe that 20 years have passed since the September 11 terrorist attacks in 2001. Over the past two decades this devastating loss has been processed with years with healing, remembrance, reflection, honoring the heroes, victims, and resilient spirit of those affected far and wide. And on the 20th anniversary, our thoughts are engaged more ever with the global legacy this tragedy has left behind. 


This week we are feeling hopeful and grateful. They kind of travel and move together. We are hopeful that the situation in Afghanistan will stabilize in the coming months – flip to 'Shaping Tomorrow' and see the infographic on the countries pledging to accept Afghans. Almost one hundred governments pledged their support in facilitating the free travel of Afghans that have worked with them or that are considered to be at risk. In this spirit we circle back to a seminar our Comms Director, Georgie Bradley, conducted in her CSR work for Shamsaha – the Middle East's first and only crisis care response program for women victims of domestic and sexual violence. The talk focuses on how to care for vulnerable populations. We can all be better advocates in more ways than one. 


We are also grateful to be working alongside FemForward in Israel – since the peace deal was established between the UAE and Israel, more and more bi-lateral opportunities have surfaced. We couldn't have found a better cause for collaboration than with FemForward - a mentorship program for women in tech and innovation. Read more about the developments below! 


In 'Diversions' we look at the comeback of hot tubs – yes, hot tubs - a recreational thing that sits in an interesting place between wellness and sleazy kitsch. Studies have shown that soaking in a hot tub can relax muscles, lessen stress and help people sleep better. It's a pretty fun read. 


Oh, and have you ever considered jumping into a black hole? We found out how via Popular Mechanics – and they tell you how to jump back out of one, too. Science is cool. 


To more fascinating facts we didn't know we needed to know! 


Team E. 


 
 

 
 


The Future Is FemForward

 

Spot some familiar faces? Top left and bottom right are our Comms Director Georgie Bradley and Managing Director Leah Tedrow. This was a recent Zoom catch up with the fabulous ladies behind Fem JLM – Rachel Wagner and Fleur Hassan Nahoum. Evoke and FemForward are working together to bring a mentorship program to life between the UAE and Israel.


Fem JLM (junior to manager), was established in 2019 and is a nonprofit organization that represents the women in Jerusalem’s tech community. Fem JLM advances women in tech by offering programs, meet-ups, courses and events that highlight female representation in the tech space. Now, incorporating a UAE component and perspective, we will be garnering the best of women in tech from the mentor and mentee side in the UAE to stand alongside their cohorts in Israel. This is the first cross cultural exchange of mentorship melding together each nation’s expertise and star leaders in their field. Once the mentors and mentees from both the UAE and Israel are announced (stay tuned), the program will commence towards this summer. Exciting times await!

 
 

EVOKE International
 

How To Care For Vulnerable Populations

 

With the world's attention turned to the ongoing crisis in Afghanistan – we are proud to be actively part of the relief efforts – it's made us all think about displacement and vulnerability. The humanitarian implications of the current situation in Kabul is catastrophic. You only need to read the headlines to grasp the sheer severity of what's happening on the ground and the impact it is having on the rest of the world. It got us thinking about vulnerable populations in the context of domestic and sexual violence - which our Comms Director, Georgie Bradley speaks to at great length in her training seminars for Shamsaha – the Middle East's first and only crisis care response program for women victims of domestic and sexual violence. Have a look at a recent clip where she talks about the importance of paying special attention to communities with particular vulnerabilities when providing crisis advocacy.

 
 
EVOKE International
 
 
 
 

SHAPING TOMORROW

 

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

 
 
 
 
 
STATSITA  

STATISTA

 

U.S. Hate Crimes At New Decade High

 
 
 
 
 
 
 
STATISTA  

STATISTA

 

The Countries Pledging to Accept Afghans

 
 
 
 
 
 
 
STATSITA  

STATISTA

 

The Best Universities in the World

 
 
 
 
 

OUR DIVERSIONS

 

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

 
 
 
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Popular Mechanics

How To Jump Into A Black Hole (Safely)


 

But, if you want to jump out, well, that's a different story.



 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

GQ

The Hot Tubs Comeback


 

At the intersection of wellness and kitsch, hot tubbing is heating up.




 
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Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Psyche

The Acoustic Lives of Narwhals


 

Understanding and appreciating how noise affects the unicorns of the sea.


 
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NOW PLAYING

 

Heartbreaker. This song will always be relevant

 
 
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Dolly Parton –

Jolene

 

 
 
 
Spotify
 
 

TODAY'S QUOTE

 

Key takeaways:acceptance and accountability. Let that sink in.

 
 
 
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"What happens is not as important as how you react to what happens"

 

- Ellen Glasgow

 
 

THE OUTLOOK

 

When you think you of a European city, which one speaks out to you?

 
 
 
EVOKE - The Outlook


Barcelona,

Spain



 
 


 
 

Ah this old chestnut:all parts luxurious, decadent and just wickedly good fun.


 
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ABOUT US
 

Where Art, Science, Social Engineering and Design meet.


The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates


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