AI chat systems are not just an additional tool to search engines; they can replace them.That's a scenario several startups are exploring. How is it different? Your search query is a prompt. Instead of browsing a search results page, you get blocks of text and, on top, links to sources, images, and videos.
Perplexity is one of the startups that you use like an AI chat service, but the results feature its sources prominently, suggest follow-up prompts, and more.
One core problem is the ability to infuse up-to-date knowledge. If you ask Perplexity, "Tell me something about King Charles," you only get served Wikipedia-like results. If your prompt says, "Does King Charles have cancer?" you get up-to-date news.
So,
Perplexity does infuse up-to-date knowledge; it just hasn't figured out to do it in a way like Google, which in such a case would show its "Google News" section with all the latest on top of your search query.
Nevertheless, startups are going after Google's market share. Hundreds of startups have tried to invent new search engines in the past; now it seems Google can be replaced by something completely different - AI Chat.
NY Times columnist Kevin Roose took Perplexity for an in-depth test and shares his findings in this article.